Watching the political drama unfold over the last week in the UK has made me a little homesick. But it also had a number of lessons for personal branding, do these apply to you? Say one thing and then later do another. David Cameron was apparently asked during the campaigning what his favourite joke was. He said "Nick Clegg" – now he has formed a coalition government with the same… Read More »(S)He Blinded You with Poli-Science
When ever you have to make a presentation it is an opportunity to also communicate your personal brand – but that does not have to be in the use of slides – it might actually be by NOT using slides that you can make your message even stronger and more memorable. In attending a conference last week I saw the opposite uses of PowerPoint – one that enhanced the presentation,… Read More »Are you letting your personal brand slide?
This week saw a delay in getting the Tuesday Toonies Worth out – my mistake. I was away speaking at a conference the past few days and for some reason could not access my blog to post todays thought. No excuses – I should have checked, even better I should have pre-booked the post and made sure that it was all ready to run before I left for the conference.… Read More »Honesty (and consistency) is the best personal brand policy
She Inc. – A woman's guide to maximising her career potential. © 2008 Kelly Keehn 282 pages. Paperback. 5R Score: 15/30 Main Focus – Career success for women. Five Key Take Aways Financial stability and success are key. Goals are important part of personal branding Routines and positive thinking are must's Work life balance is possible Women can be equally if not more successful in their careers. On a scale… Read More »She Inc – Personal Brand Book Review
Getting clear on your personal brand is about as easy as trying to get a flight out of Western Europe at the moment! And like getting up in the air too soon, jumping in to communicating and publishing your personal brand online could mean that your brand ends up spluttering a little, not performing optimally or at worst causing you to stop all together and come tumbling back down to… Read More »I Can See Clearly Now The Cloud is Gone!
"If old so and so had lived until tomorrow he would have been dead just a fortnight" – Albert Copcutt A little less than a year ago my father, Ronald Copcutt, passed away, today would have been his 86th birthday. As he did about his father Albert when we were kids, I now find myself doing the same, quoting him to my children or telling stories about him. When I speak… Read More »A Tribute to Values
Recently I received a request from someone who attended a speaking event that I did earlier last year. I always offer to help people or answer further questions that they might have on the subject of personal branding. With my past experience in recruitment I also offer to make introductions or share resources, which was what this person was looking for. It took me a matter of a few seconds… Read More »Does your personal brand overflow?
When you work on your personal brand, very often it is with an immediate goal or outcome in mind – new job, promotion or more clients. That's great. Very often though people do not realise that personal branding is not a one off activity or process. The real benefit of getting clear on what your brand is and determining the best way to communicate it is that once you have… Read More »Is there going to be a legacy for your personal brand?
This past week I spent some time as a mentor with PR students from Humber college at their Personal Brand Camp 2. It was great to experience the enthusiasm and thirst for knowledge as well as the considered and respectful approach that the students displayed. Also last week I contributed to the PriceWaterhouse Coopers Personal Brand Week – an online initiative via Facebook and Twitter to share tips and tools… Read More »Are you really differentiating yourself?
Image from MOLESKINE ® web site www.moleskine.com A key component of the personal brand process is to ensure that your brand is being reflected in the various ways that people see, hear, feel even sometimes smell your brand. You live your personal brand every day and it should be lived in a way that is genuine to you and reinforces your brand with those you come in to contact with.… Read More »Old is sometimes the New