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personal branding

The #1 Mistake (Nearly) Everyone Makes on LinkedIn and What to do About It.

If someone is going to search for your name on Google are they going to type in First Name, Last Name and a series of random letters and numbers?  Of course not! Then why do you continue to label your professional profile on LinkedIn this way? What most people do not realize is that you can custom the web address where your LinkedIn profile is placed, it is like your… Read More »The #1 Mistake (Nearly) Everyone Makes on LinkedIn and What to do About It.

5 Personal Brand Lessons You Can Learn From Halloween That Are Not Scary

Halloween never used to be a big celebration for me growing up in the UK. In fact it was never even on our radar as kids. The big fall event for us was always Guy Fawkes Day on November 5th. This is a typically British, slightly twisted, celebration of attempts to blow up the government and execute the conspirators and involves large fires, burning human effigies and setting off equally… Read More »5 Personal Brand Lessons You Can Learn From Halloween That Are Not Scary

5 Things You Can Do This Morning to Boost Your Personal Brand & Career

The popular military call in the morning “Rise and Shine” is most commonly thought to refer to the ‘rise’ – rousing your self from your sleep and ‘shine’ referring to the need to clean your boots until they are shiny. Over the years the term has been adapted more to refer to getting up and excelling at your day. It can apply equally to your personal brand. The goal with… Read More »5 Things You Can Do This Morning to Boost Your Personal Brand & Career

6 Surefire Strategies to Survive in Your Career – and MAKE IT!

Today, October 21st 2015, is the actual date that Marty McFly arrived in ‘Back to the Future II’. A number of predictions in the films have come to fruition – such as wearable technology, video calls, hands free gaming, tablets and fingerprint recognition. Of course a few have not. We can never guess it all. Although we know little about Marty McFly’s career aspirations 30 years in the future, we do… Read More »6 Surefire Strategies to Survive in Your Career – and MAKE IT!

5 Steps to Staying Relevant at Work after 50

With the different approaches to work, baby boomers could be forgiven for believing that their relevance in the workplace is disappearing faster than the seemingly daily advances in technology. It is why I find many clients questioning their work and the bigger picture of their overall life. Often we end up exploring a deeper meaning to it all and land in the areas of mindfulness and purpose. But a report… Read More »5 Steps to Staying Relevant at Work after 50

An Incredibly Easy Method For Creating Your Personal Brand Statement & Attracting Your Ideal Clients

“Everybody is a moon, and has a dark side which he never shows to anybody.” – Mark Twain Three separate lunar events occurred at the same time on September 27th, what was called by some as a Super Harvest Blood Moon. This event has happened only five times since 1900. The last time was in 1982, and it won’t happen again until 2033. On top of that this blood moon was… Read More »An Incredibly Easy Method For Creating Your Personal Brand Statement & Attracting Your Ideal Clients

How To Take The Headache Out Of Profile Photos on Linkedin

According to various sources having a head shot on LinkedIn can increase the chances of your profile being looked at in more detail by between 7 and 14 times. Like it or not others are making decisions regarding your profile photo, or lack of one. The challenge is we may not be the best judge of choosing our own headshot.   If you want to get some anonymous feedback on… Read More »How To Take The Headache Out Of Profile Photos on Linkedin

Top 5 Steps to Review If Your Personal Brand Needs to Go Back to School

“Education is what remains after one has forgotten what one has learned in school” Albert Einstein This week sees the return to school for children here in Canada. I am especially grateful as my two have returned to education here after a year in Bermuda. For many there is a mix of excitement, trepidation and relief – and that is just the parents! It used to be all about learning… Read More »Top 5 Steps to Review If Your Personal Brand Needs to Go Back to School

5 Insider Secrets to Grow Your Brand Online Fast

This the second in a series of articles I have written based on my recent opportunity to attend the annual Tweetstock.ca Conference, which was being held for the first time in Hamilton. I had never attended one before so was not sure what to expect. I was pleasantly surprised by the caliber of speakers who came from across North America. The wealth of insights and information shared was so rich… Read More »5 Insider Secrets to Grow Your Brand Online Fast

5 Vine Secrets You Wish You Knew One Year Ago

  Communication of your online brand is becoming more and more critical. It is the message replacement for the letter, advertisement, even resume. Whether you end up working on it on a daily basis or not, it is critical that you take control of that message. I recently had the opportunity to attend the annual Tweetstock.ca Conference, which was being held for the first time in Hamilton. I had never attended… Read More »5 Vine Secrets You Wish You Knew One Year Ago