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real estate branding

From Single Family to Multifamily: Transforming Mindsets to Transition Successfully

Wondering how you can transition from single property investing to multifamily? Join us for an inspiring and informative episode this week with Jen and Stacy Conkey! Get ready to uncover the secrets to success in the multifamily space, from cultivating the right mindset to navigating the unique challenges and opportunities in B and C markets. Learn how their innovative approach to education and mentorship is empowering investors like you to… Read More »From Single Family to Multifamily: Transforming Mindsets to Transition Successfully

From Chaos to Control: Scaling Your Real Estate Business Using the ATLAS Method with Jeff Barnes

As your real estate investing business grows, scaling effectively is one of the challenges you face. You want to focus on capital raising and building relationships, but a lack of processes can result in inefficiencies, errors, and difficulties in maintaining quality service. You want to be able to establish standardized workflows to ensure uniform quality of service and minimize errors across all aspects of the business. In this episode, Jeff… Read More »From Chaos to Control: Scaling Your Real Estate Business Using the ATLAS Method with Jeff Barnes

How to create 23 pieces of content in 3 hours with Jas Takhar

Creating a personal brand may seem it may back you into a corner because it might be impossible to scale that is because clients only want to work with you, the face of the brand.  When you think about it that makes sense because people who sought out your business in the first place were often attracted by connecting and working with you. However, there is a way to create… Read More »How to create 23 pieces of content in 3 hours with Jas Takhar

Pat a Cake, Pat a Cake, Personal Brand

I love a slice of fresh fruit pie as much as the next person. If it’s rhubarb and there is a little whipped cream or vanilla ice cream on it, so much the better. It gives you that warm, homely feeling, like something you know well. By the way, did you know Fortinos the grocers do baked half pies? Which would be different of course from half-baked pies! How cool… Read More »Pat a Cake, Pat a Cake, Personal Brand

Summer is a State of Mind

Sunsets on Lake Huron are pretty hard to beat, but I have to admit a tinge of sadness as I watched one set for one of the final times this summer. In the words of fellow Englishman, William Shakespeare, “Summer’s lease hath all too short a date.” Perhaps you felt the same way, especially this summer after what has gone on the last 18 months, like me, you may have… Read More »Summer is a State of Mind

If You Are Confusing, You Are Losing

Have you ever used a mucus recovery system? Chances are there is one on your desk or at least in your office. The term came from an actor in a US-based show I was watching. They were deciphering a hospital bill trying to figure out what a $25 charge was for a “mucus recovery system” It made me think about how clearly you need to communicate or market real estate… Read More »If You Are Confusing, You Are Losing

How Are You Telling Your Real Estate Investing Story?

3 times storytelling will enhance and 3 times it will damage your brand. You want prospects and clients to make an emotional connection to your real estate investing business and your brand. Often we are told that storytelling is the way to do that. For that to happen it NEEDS to be;1. Engaging – attention spans are diminishing by the day.2. Easy to follow – sometimes visual or storyboards can… Read More »How Are You Telling Your Real Estate Investing Story?

What Do You Do If You Cee Tiepo’s in Marketing Messages?

Being slipshod with your marketing campaigns can make or break a relationship. But usually, if I see a mistake I am inclined not to judge unless it’s a blatant disregard for doing good work. If the marketing still works……… What about you – is it a Forgive, Forget or Fail?

Are You Measuring Marketing Effectiveness?

“How did you hear about us?” That question is probably still the primary source of marketing measurement for many real estate investing business owners. Which might be okay if your marketing is minimal or haphazard. But if you are starting to strategically plan more regular and perhaps in-depth or sophisticated campaigns you will want some solid metrics to fathom their effectiveness. Sticking your face on a giant billboard, side of… Read More »Are You Measuring Marketing Effectiveness?

Are Your Running Vanilla Marketing Campaigns?

Because your desire (or perhaps desperation) is to not exclude anyone with a pulse who could be a client or joint venture partner. Or you play it safe so you do not run the risk of offending anyone. You end up with vanilla real estate investing marketing. Perhaps you are following the ‘way it’s always been done’ or you are following some new guru or copycatting a 10x influencer or… Read More »Are Your Running Vanilla Marketing Campaigns?