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Celebrity branding

5 Vine Secrets You Wish You Knew One Year Ago

  Communication of your online brand is becoming more and more critical. It is the message replacement for the letter, advertisement, even resume. Whether you end up working on it on a daily basis or not, it is critical that you take control of that message. I recently had the opportunity to attend the annual Tweetstock.ca Conference, which was being held for the first time in Hamilton. I had never attended… Read More »5 Vine Secrets You Wish You Knew One Year Ago

Live Long and Prosper

Leonard Nimoy passing earlier today made me think that we have less and less opportunities now to be present and experience in the moment something live and new, and ‘prosper’ for it. I don’t know anyone from my childhood that did not watch Star Trek. We were not necessarily one of the die hard Trekkkies, but the weekly ritual of sitting and watching the latest episode was one we would… Read More »Live Long and Prosper

Reinventing Your Brand to Relevance

My Dad was a huge newspaper reader. If we had a blue recycling box back in my childhood, we would have needed at least two just for all the newspapers we used to get each week. The weekends we had 5-7 to read, depending on when the local and free editions arrived! Naturally it became a bit a family trait and tradition. I still struggle with the electronic versions or… Read More »Reinventing Your Brand to Relevance

And The Nominations for Best Personal Brand Are……..

You probably were not on the nominations list for the latest Academy Awards last week. Most of us probably only get as close to the Oscars as watching the nominated movies and the award ceremony. One of my clients has had the pleasure of going to the Oscars more than once and has been involved in the all important tallying of the votes – apparently it’s not quite as exciting as you might think!… Read More »And The Nominations for Best Personal Brand Are……..

Is Your Personal Brand More Credible Than Dr Oz?

When it comes to health and alternative solutions, one of the most prominent people in this area is Dr Oz. Followed and watched by millions he has built a personal brand that is envied and copied by many. With a large number of people he has a credible and obviously very visible brand. However many people also question his ethics around some of the products and remedies he recommends, particularly where they… Read More »Is Your Personal Brand More Credible Than Dr Oz?

Would Your Personal Brand Vision Get You Elected?

Unless you have been on another planet or deep in the rain forests of the Amazon, chances are you have seen, read or heard something about Rob Ford over the last few months.  This week saw an end to his reign as Toronto Mayor. But his strong brand still saw him elected back to his old council seat in the west of the city. It has been widely offered that… Read More »Would Your Personal Brand Vision Get You Elected?

Are You Marketing for This Year, Right Now?

I have been a big fan of Gary Vaynerchuk for a long time, perhaps like many of you. But this new keynote has really made me sit up and think. Quite likely the most important 40 minutes you might spend on developing yourself and your business this year!  Enjoy. WARNING: In true GaryVee style this carries an explicit language warning! [youtube id=”ay7jpEMLxnw”]  

Alright, Alright, Alright! – Why Mathew McConaghey’s Speech Should Have Been the Most Tweeted Oscars Event

Sadly the biggest Oscar event of the night was Ellen’s selfie.  If as much time and energy was spent sharing Mathew McConaughey’s acceptance speech this world would have benefited way more. [youtube id=”-vJEqP5JnlI”] He lists three things as his inspiration; Who he looks up to. Who he looks forward to. Who he chases. It really is a simple and clarifying formula that we could all work on to place firm… Read More »Alright, Alright, Alright! – Why Mathew McConaghey’s Speech Should Have Been the Most Tweeted Oscars Event

I’m Stuck in Philly!

A trip for some client training in Philadelphia turned a little reminiscent of the move “Planes Trains & Automobiles” due to the snowstorm back in Buffalo. The training wrapped up on Wednesday, the same day as the storm and all flights were cancelled back to Buffalo. I was put on standby for the next morning with the next available firm seat being Saturday!! One cancellation and four standby bumps later… Read More »I’m Stuck in Philly!

Why Every Ellen Oscars Selfie Parody is a #fail

So probably by now you have seen at least one parody attempt of the most re-tweeted selfie ever.  This Lego one is probably one of the better ones. There have been numerous attempts to parody the shot. You can see a collection of some of them here.  Some of them are clever, but none of the company/brand ones are winners. There are even lame attempts by brand marketers to put… Read More »Why Every Ellen Oscars Selfie Parody is a #fail