My Dad was a huge newspaper reader. If we had a blue recycling box back in my childhood, we would have needed at least two just for all the newspapers we used to get each week. The weekends we had 5-7 to read, depending on when the local and free editions arrived! Naturally it became a bit a family trait and tradition. I still struggle with the electronic versions or… Read More »Reinventing Your Brand to Relevance
You probably were not on the nominations list for the latest Academy Awards last week. Most of us probably only get as close to the Oscars as watching the nominated movies and the award ceremony. One of my clients has had the pleasure of going to the Oscars more than once and has been involved in the all important tallying of the votes – apparently it’s not quite as exciting as you might think!… Read More »And The Nominations for Best Personal Brand Are……..
I was recently asked to participate in a thesis for a student in the fashion industry from South America. Naturally one of the questions asked was to do with image. Personal branding is the same as personal image? what is the relationship? It got me thinking. Your image is the physical representation of you. This can be tied and aligned with your personal brand, but your image is not your brand. That… Read More »Your Image is NOT Your Personal Brand
Many ‘experts’ and ‘gurus’ talk about the fact that we all have the same 24 hours a day. It’s what you do with it that counts and matters. Am I preaching to the converted? My plan for 2015 is to ‘Make More Happen’ in those 24 hours. But not just anything. Meaningful stuff that matters to you and me. Over the next few weeks and months you will notice a… Read More »Make More Happen
The majority of quizzes and surveys on social media I ignore or even go to the trouble of blocking or deleting. But once in a while one comes along that appeal to my brand mind. This one seeing if you can identify the food packaging from just one letter was fun. I only scored 14/26. Do you think you can do better? Post your score in the comments below! Here is… Read More »Food Brand Alphabet Quiz
So probably by now you have seen at least one parody attempt of the most re-tweeted selfie ever. This Lego one is probably one of the better ones. There have been numerous attempts to parody the shot. You can see a collection of some of them here. Some of them are clever, but none of the company/brand ones are winners. There are even lame attempts by brand marketers to put… Read More »Why Every Ellen Oscars Selfie Parody is a #fail
As the 2014 Winter Olympics in Sochi draws to a close, one thing always interests me – the medal count. Some media produce tables that rank countries in order of the number of Gold medals. Other media produce table with total number of medals. Often it is the country’s media that dictates which one is more favourable. So which one is right? Well according to the Olympic charter the spirit seems… Read More »Which is More Important – Medals or Brand?
It turns out that one of the co-founders, Brian Acton, of What’s App was rejected by both Facebook and Twitter! Sometimes getting rejected for a job can pay off. In the same year (2009) he and a friend and colleague from Yahoo founded WhatsApp the instant messaging service with now over 450 million users just sold to Facebook for $19 billion! That is over $350 million per employee! What… Read More »Whats Upp? – $19 billion For Getting Interview Rejected That’s What
According to not completely scientific research by Google, more Canadians watched yesterdays Superbowl ads than the actual game. And of course we are not talking about the Canadian ads that are overlayed on the US broadcast. Still the most watched event in the US each year the attraction to the ads seems to becoming more and more intense. See what all the fuss was about – The Best &… Read More »So More Canadians Did This Than Watch the Superbowl
Just under 2 weeks ago I launched my 2013 Reader Survey. This is the first time I have done this exercise in such a direct and open way. Usually I would rely on anecdotal feedback or by asking a few questions. But this has helped me a lot in getting to know more about my readers and what is important to them. I hope that it will help me to… Read More »5 Insights From My Recent Reader Survey