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A Decade (and more) of Personal Brand Book Publishing

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My whole interest in the subject of personal branding started with reading Tom Peters book The Brand You 50 in 1999, since then I have avidly collected and read many others – some great, some good and some questionable! I dipped in to my collection and picked one book printed in each year since Tom Peters book and give a quick viewpoint. No doubt going forward my collection may well… Read More »A Decade (and more) of Personal Brand Book Publishing

Engage Brain Before Tweeting – 5 Personal Brand Lessons from Ashton Kutcher

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So another celebrity, this time Ashton Kutcher, has proven to us all what we already know – that we are no different from each other when it comes to making mistakes. Last week on seeing the headline about Penn State firing their football coach he immediately put his stream of consciousness on Twitter and told his 8 million followers what he thought.  This was his original tweet;   @aplusk: How do… Read More »Engage Brain Before Tweeting – 5 Personal Brand Lessons from Ashton Kutcher

On the 11th hour, of the 11th day of the 11th month – Remember those who gave and still do

As on all remembrance days I will be remembering the sacrifices and bravery of all and in particular my father (above) who served as an instrument basher in the Royal Air Force for 6 years in WWII and my Grandad who served in both the army and navy in WWI – Lest We Forget This was originally posted in November 2009, but in our busy, ever connected world, felt it… Read More »On the 11th hour, of the 11th day of the 11th month – Remember those who gave and still do

Personal Brand Leadership Book Review – Paul Allen – Idea Man

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Paul Allen – Idea Man – a memoir by the co-founder of Microsoft.  © 2011 MIE Services LLC – 358 pages hardback  $- US 27.95  / Cdn $35 PERSONAL BRAND LEADERSHIP POINTERS From this book you will learn: The importance of having several avenues of interest to round out your brand. How you can enjoy your passions AND make it part of who you are. Remain true to your core… Read More »Personal Brand Leadership Book Review – Paul Allen – Idea Man

The 7 Signature Signs of Jimmy Savile – An Original Personal Brand

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It was sad to see the news earlier this week of the passing of Jimmy Savile, two days short of his 85th birthday, a truly authentic if slightly eccentric personal brand.  Many years ago my aunt experienced a stroke and was in Stoke Mandeville Hospital in the UK, world renowned for it's work in spinal injuries, but also a hospital supported and visited on a regular basis by Jimmy Savile.… Read More »The 7 Signature Signs of Jimmy Savile – An Original Personal Brand

Apple Bobbing Just ‘Ain’t What It Used To Be!

Who Wants to be a Superhero When You Can Be an iPhone 4S?  Apple bobbing is a Halloween game that we still do not indulge in on the 31st, although this year it certainly had some connection. But for someone who comes from the UK, where up until only a few years ago Halloween was not really celebrated, I have gone 'all in' on the theme. The house and garden… Read More »Apple Bobbing Just ‘Ain’t What It Used To Be!

Which way is the right way at work?

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There was a recent article in the Globe & Mail, Top 12 Workplace Myths, taken from a chapter in the new book Fuse: Making Sense of the New Cogenerational Workplace™ – the article ended by offering what they called Fusions as key learnings from the chapter – I have added what you need to do about them.   The most likable people get promoted, not the hardest workers. – If likeable is… Read More »Which way is the right way at work?

Have you found your purpose?

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Sometimes one of the hardest parts of the work in defining your personal brand is identifying your purpose. Mother Theresa was a great example of someone with a purpose- to help the poor in Calcutta.  Another is Guy Laliberte, the founder of Cirque du Soleil, with his dream of providing water to the third world with his One Drop- see the video at the Globe and Mail.  But we may… Read More »Have you found your purpose?

The Brand That Was Steve Jobs

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The passing of Steve Jobs resulted in an outpouring of emotion and praise that I would suggest was almost unprecedented. A Google search shows over 234,000,000 web pages – 70,000,000 more than Obama! Now part of that visible reaction was due to the fact that we have so much more ability to communicate to many more people – ironically in many cases using the very tools that Jobs helped develop. … Read More »The Brand That Was Steve Jobs

Personal Brand Book Review – The Fearless Fish Out of Water

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The Fearless Fish Out of Water – How to succeed when you’re the only one like you. © 2009 Robin Fisher-Roffer – 213 Pages Hardback 5R Score: 30/35 The 7 Steps Go fishing for the real you Use your differences as a lure Find a few fish like you Swim in the ocean your way Put yourself out on the line Evolve by casting a wide net Reel in your… Read More »Personal Brand Book Review – The Fearless Fish Out of Water