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3 Steps in Building Your Marketing & Brand Plan

Embarking on your marketing journey and building a strong brand foundation entails significant exploration and discovery. Initially, it is essential to dive deep into understanding the vision and purpose that drive the real estate investor. Additionally, identifying values and passions that align with the business provides a foundation for the brand’s authenticity, which resonates with the target audience. This coupled with the other 2 steps of a 3 step process… Read More »3 Steps in Building Your Marketing & Brand Plan

Unlock the Power of Video Marketing

When Chris Weiher first considered producing video marketing content on LinkedIn, he thought it would be complicated and expensive. Little did he know that it would become a powerful tool for building his personal brand and connecting with like-minded professionals. Through his journey, Chris discovered the secret to unlocking the potential of LinkedIn – and it all starts with authenticity and consistency. What will Chris do next? Start to think… Read More »Unlock the Power of Video Marketing

3 Ways Paid Advertising Can Boost Your Real Estate Business

With a passion for revolutionizing the advertising industry, Ameet Khabra was no stranger to pay-per-click (PPC) advertising. Little did she know, her expertise would eventually lead her down an unexpected path – one that would leverage the power of social media platforms and Google search to drive conversions and brand awareness. What will this unexpected twist reveal? With Pay per Click, we’re able to see how many people have seen… Read More »3 Ways Paid Advertising Can Boost Your Real Estate Business

Cut Through the Noise: 7 Hours of Content to Build Trust

Are you a business owner who is looking for ways to maximize their content marketing strategies? Look no further – Tyler Basu has done the work for you! Tyler Basu is a successful creator and content marketing expert who has used his experience to create a system for increased sales. In this week’s podcast episode, Tyler will break down his system step-by-step, from validating content topics to delivering live workshops… Read More »Cut Through the Noise: 7 Hours of Content to Build Trust

Maximizing Relationships: The Non-Hustle Approach to Real Estate Investing

Are you a real estate investor looking to make more deals and grow your business? Look no further! In this week’s podcast episode, Mickey Anderson will show you the key elements of successful real estate investor relationships and reveal the Pareto Principle Strategy that she used to create balance and growth. By reverse engineering the process, you can focus on the few key people, clients, relationships, and deals that will… Read More »Maximizing Relationships: The Non-Hustle Approach to Real Estate Investing

Leveraging Livestreaming to Build Your Personal Brand

Ever given up on a brilliant idea for your personal brand before you’ve barely even begun to flesh it out? This is often the case when it comes to anything that involves learning how to use new and seemingly complicated technology, like live streaming.  A form of content creation that’s become so commonplace it’s probably already crossed your mind to try it out, our guest this week is here to… Read More »Leveraging Livestreaming to Build Your Personal Brand

5 Phases of Leveraging Events to Build and Grow Your Personal Brand

Life after COVID means many of the daily aspects of our lives have changed, but they’ve also changed the way we produce events and position our personal brand. With all events being virtual during the pandemic and since in-person events are becoming an option, the question is now being raised, do we remain virtual, transition to in-person, or do a hybrid event? To help us uncover the answer to this… Read More »5 Phases of Leveraging Events to Build and Grow Your Personal Brand

The 3M Formula for Getting Great Publicity for Your Personal Brand with Jill Lublin

In the age of social media, anyone can have fifteen minutes of fame, garnering an audience for their personal brand all on their own. This would lead anyone to assume that the need for any sort of public relations goes out the window if you have followers. However, don’t be so quick to assume that traditional publicity is dead, because it is very much alive and thriving. In fact, there… Read More »The 3M Formula for Getting Great Publicity for Your Personal Brand with Jill Lublin

Showcase Your Personal Brand by Writing a Book

Anyone that has an inkling to write a book, should write it. Everyone has a unique story or insight that can be beneficial to others. Writing a book can also be a great business tool that can open doors for you to a new industry or create buzz around your personal brand.  Whatever the function of your book, the process isn’t cut and dried. Do you go through traditional publishers,… Read More »Showcase Your Personal Brand by Writing a Book

Why You Need to Know What Others Think of You

Listen to the full episode Developing a brand that is true to you and reflects what you are trying to portray is important, but the way your brand is perceived by others is of greater importance.  However, how do you find out how your brand is being perceived?  You can ask your network and trusted family and friends, but chances are they won’t give you the information you would need… Read More »Why You Need to Know What Others Think of You