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Y.O.U. (Your Operating Uniqueness)

Your Image is NOT Your Personal Brand

I was recently asked to participate in a thesis for a student in the fashion industry from South America. Naturally one of the questions asked was to do with image. Personal branding is the same as personal image? what is the relationship? It got me thinking.  Your image is the physical representation of you. This can be tied and aligned with your personal brand, but your image is not your brand. That… Read More »Your Image is NOT Your Personal Brand

Do you know what others would say about you. And would you like it?

Knowing how others perceive you can be one of the most important pieces of information that you can gather about your personal brand. Getting feedback from others is something you MUST do on a regular basis, because it helps; You understand if what they say is how you want to be known. Identify areas that you might want to work on to raise your profile. Show others that you are looking to… Read More »Do you know what others would say about you. And would you like it?

This isn’t about me. It’s about YOU.

It starts with YOU. It ends with YOU. Intrigued yet? Branding expert and leading authority on the science of fascination, Sally Hogshead, launched her new book How the World Sees You on July 1 and I am loving what I am reading as it relates to personal branding. To celebrate all of the new insights she’s learned over the past decade of research, she has started Project Fascination, with a goal to show 100,000… Read More »This isn’t about me. It’s about YOU.

Alright, Alright, Alright! – Why Mathew McConaghey’s Speech Should Have Been the Most Tweeted Oscars Event

Sadly the biggest Oscar event of the night was Ellen’s selfie.  If as much time and energy was spent sharing Mathew McConaughey’s acceptance speech this world would have benefited way more. [youtube id=”-vJEqP5JnlI”] He lists three things as his inspiration; Who he looks up to. Who he looks forward to. Who he chases. It really is a simple and clarifying formula that we could all work on to place firm… Read More »Alright, Alright, Alright! – Why Mathew McConaghey’s Speech Should Have Been the Most Tweeted Oscars Event

New Beginnings

So how did 2013 turn out for you? For me there was a huge unexpected ending over the last three months that caused me to really stop and have to put many things aside, including regular blog writing. I was in maintenance mode, mostly maintenance of and for myself.  If you know me that is not usual. In fact that failure to care for myself was one of the factors… Read More »New Beginnings

This little piggy went to networking…….

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I almost felt like I was living the 12 days of Christmas at a recent networking meeting;   12 Mortgage Agents lending,   11 Realtors listing,   10 Financial Planners investing……… You get the idea. When you have a large event there will always be multiples of businesses, vocations and specialties. So when that is the case, how do you stand out? Meet Donald Lofthouse of Keybase Financial Group. He likely… Read More »This little piggy went to networking…….

How strong is your vision?

“Even if I don’t finish, we need others to continue. It’s got to keep going without me.”  Terry Fox   He firmly believed in his vision and made it a mission of the Terry Fox run to allow anyone to run without registering, or having to pay fees or raise minimum amounts.  "When I started this run, I said that if we all gave one dollar, we’d have $22 million… Read More »How strong is your vision?

Why Lance’s Personal Brand Will Continue to Live Strong

Athlete……Survivor…..Philanthropist……Cheat? Sadly, unless there is a definitive answer, that final attribute will now always be associated with Lance Armstrong's personal brand. But always with a question.  We all know him through those first three attributes, the question is can we ever not think of him without the last one? Both sides were always too far apart for this to be concluded with anything other than the wrong result. Witnesses and experts on… Read More »Why Lance’s Personal Brand Will Continue to Live Strong

Do you make memorable personal brand connections?

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  Olympic Winners from Paul Copcutt on Vimeo.  This past two weeks the Olympics has been a great spectacle. Obviously I am a little biased given my UK heritage, but team GB did fantastically as host nation and in the medals.  I loved what the Royal Mail did for each GB gold medal won. Overnight they produced a stamp of the winners and then painted all the mail boxes in the winners home towns… Read More »Do you make memorable personal brand connections?

What is the Olympics teaching you about your personal brand?

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With the Olympics the great thing about living in one country and coming from another is you get to root for both- in other words you have double chance of celebration! To date Canada has performed below expectations but team GB is certainly rocking it, with 6 days to go they are already at the same number of Gold medals as Bejing with, I am sure, more to come. But when… Read More »What is the Olympics teaching you about your personal brand?