To some the answer is yes. To most of us in the world of personal branding absolutely not. But, it was not until I worked with an image consultant (Amy Casson of Polished Image) that I realised how critical it really was – it can sometimes be the difference between success and failure. You know how great you feel when you are in your favourite suit or outfit (think about… Read More »Is Personal Branding Just About Image?
Are you doing enough to stand out from the crowd in your exchanges with people? In a meeting most of us will present business cards, perhaps even give someone a promotional item with our company logo on and if its something a little more formal or special perhaps even a gift. But does any of this refelct your personal brand? Certainly in the work that I do with executive and… Read More »How do you Exude your personal brand?
So just how indispensable do you think you are at work? Do you plan to take some vacation time this summer? If the same numbers apply south of the border as they do here in Canada, according to two recent surveys by Monster.ca it would appear a high number of us feel we cannot even leave work to take a vacation – let alone need to stay connected if we… Read More »So Where is the 4 Hour Workweek?
“The reports of my death have been greatly exaggerated”Mark Twain And the often reported impending end of the resume have also proven to be exaggerations. The resume as a career marketing document certainly has its place and while with the advent of more technology the death of the resume is being predicted it will likely be a long time before we see the resume disappearing or being replaced. However the… Read More »How personal branding can be used to create more than a resume
This coming weekend in my home town of Dundas is Buskerfest. Its a 2 and a half day street entertainment event that sees the main street closed and various international street performers plying their trade up and down the town – it is one of the best small town events I have been to. Street entertaining is all about personal branding – knowing what your unique value is and communicating… Read More »What Street Entertainers Can Teach You About Personal Branding
There is a good article in this weeks Globe & Mail written by the president of one of the large ad agency offices in Vancouver – "Enough With Follow-the-Leader Marketing" giving examples of how some successful brands have broken the traditions of what was expected in their space and subsequently been noticed. This tactic can apply just as easily to building your personal brand. Personal branding is about demonstrating your… Read More »Same Old, Same Old – Does Not Apply
I recently had the opportunity to attend the Career Professionals of Canada’s professional development day – Strategies for Success to listen to a collection of career and coaching experts and network with some great fellow career professionals. As a career professional there were many pieces of expert advice that I will start to consider and implement in my own business, but for the job seeker there was also some great… Read More »Trends in job searching
Personal branding is in part about keeping at it. This week was a lesson in perseverance – and I learnt it from a 7 year old! My son has not taken a great interest in learning to ride his bike, he has a scooter that he zips about on and seemed very happy, rarely getting on his bike. That was until – PEER PRESSURE kicked in! Many of the other… Read More »Personal Branding – Its Like Riding a Bike
"It's always Showtime."David D'Alessandro It was 10 years ago this summer that Tom Peters wrote the ranting article in Fast Company – A Brand Called You. He was ahead of his time – as usual. Fast forward 10 years and I listened today to a presentation delivered by one of Tom Peters people on personal branding – a Brand You webinar. It was poor to say the least. There were… Read More »Tom Peters and Personal Branding – A Little Disappointed
The finale was a little predictable in terms of content and outcome. Trump was his usual 'movie star' self, but he does not do well with scripted teleprompters – his personal brand is all about NOW! I said back in after Week 11 that Stefani was the dark horse and either would go all the way or get eliminated by someone who saw her as a threat. She survived and… Read More »The Apprentice – The Final Week