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personal brand

High $ + High IP = Strategy, Low $ + Generic Offerings = Tactics

Usually this formula applies. I jotted it down in my Moleskine after a conversation the other day with Robert Lavigne, The Social Business Mentor. it was a very clarifying conversation.   Then it occurred to me that other people might benefit from Robert’s ability to really quickly distill what is being discussed in to clarity, direction and action.  I like conversations with Robert because they are interesting, his questions are… Read More »High $ + High IP = Strategy, Low $ + Generic Offerings = Tactics

Alright, Alright, Alright! – Why Mathew McConaghey’s Speech Should Have Been the Most Tweeted Oscars Event

Sadly the biggest Oscar event of the night was Ellen’s selfie.  If as much time and energy was spent sharing Mathew McConaughey’s acceptance speech this world would have benefited way more. [youtube id=”-vJEqP5JnlI”] He lists three things as his inspiration; Who he looks up to. Who he looks forward to. Who he chases. It really is a simple and clarifying formula that we could all work on to place firm… Read More »Alright, Alright, Alright! – Why Mathew McConaghey’s Speech Should Have Been the Most Tweeted Oscars Event

Do You Love What You Do?

This past weekend has been a double celebration. Another birthday but for me much more of a celebration 3 years post cancer clear.   In some ways it feels like yesterday, in others such a different time in my life. My 50th birthday was in part spent as you see in the picture above, being bolted to a metal table in my custom radiation mask to receive one of my… Read More »Do You Love What You Do?

I’m Stuck in Philly!

A trip for some client training in Philadelphia turned a little reminiscent of the move “Planes Trains & Automobiles” due to the snowstorm back in Buffalo. The training wrapped up on Wednesday, the same day as the storm and all flights were cancelled back to Buffalo. I was put on standby for the next morning with the next available firm seat being Saturday!! One cancellation and four standby bumps later… Read More »I’m Stuck in Philly!

What Is Someone Trying to Tell You?

Probably the most widely used mis-understood piece of communication today is the e-mail. We have become so over whelmed with it that we rush read or rush reply. This opens us up to a whole host of problems.  There was a recent article in the Wall St Journal on this very subject with a story of a consultant feeling things were wrong with a client because of the pressure to… Read More »What Is Someone Trying to Tell You?

It’s Siesta Time at Work

With all it’s recent economic troubles, the Spanish government is seriously considering abolishing the country’s siesta. This would be a major culture shift and potentially more damaging than good.   There are many famous examples of leaders and geniuses who were regular nappers. It is something I do on a regular basis and my Dad always did.  So what are the benefits? A recent article in the Washington Post highlights… Read More »It’s Siesta Time at Work

What Your Shoes Say About Your Personal Brand

Working with an image consultant as part of communicating your personal brand can be very beneficial and on occasion very life changing.   As part of my brand and something I had been promising myself for a while was a pair of custom designed baseball shoes. If you have seen my presentations you will know the connection between baseball shoes and my personal brand. Last fall I did my annual… Read More »What Your Shoes Say About Your Personal Brand

7 One Liners That May Not Work on Valentines Day

There was some great brand re-enforcements and conversation starters that were evident to me at a recent meeting I attended in a mid-town winebar called Reds.   There was everything from coasters with great W.C. Fields quotes on, as well as written in lipstick on the bathroom mirrors. Matchboxes, notepads and even Red pencils with “Stolen from Reds Midtown” stamped on them. But what really got us laughing and talking… Read More »7 One Liners That May Not Work on Valentines Day

Does Your Business Have Klout?

Someone quoted the other day that the amount of information being generated each day is greater than the last several thousand years combined! Regardless of whether that is true or not, the biggest challenge for all of us is finding the time to seek out the relevant information and consume it. This is why services such as Klout are becoming increasingly popular and they represent a great opportunity for your… Read More »Does Your Business Have Klout?

You Gotta Give Before You Can Ask

This is the core message of Gary Vaynerchuk’s latest book Jab, Jab, Jab, Right Hook – How To Tell Your Story in a Noisy, Social World.   Although the book is referring to business brands and marketing, the tactics and approach can be applied equally to your own personal brand. either way ignore this book at your peril! Here is my recent quick Amazon.ca review; @GaryVee has done it again… Read More »You Gotta Give Before You Can Ask