Being slipshod with your marketing campaigns can make or break a relationship. But usually, if I see a mistake I am inclined not to judge unless it’s a blatant disregard for doing good work. If the marketing still works……… What about you – is it a Forgive, Forget or Fail?
“How did you hear about us?” That question is probably still the primary source of marketing measurement for many real estate investing business owners. Which might be okay if your marketing is minimal or haphazard. But if you are starting to strategically plan more regular and perhaps in-depth or sophisticated campaigns you will want some solid metrics to fathom their effectiveness. Sticking your face on a giant billboard, side of… Read More »Are You Measuring Marketing Effectiveness?
Because your desire (or perhaps desperation) is to not exclude anyone with a pulse who could be a client or joint venture partner. Or you play it safe so you do not run the risk of offending anyone. You end up with vanilla real estate investing marketing. Perhaps you are following the ‘way it’s always been done’ or you are following some new guru or copycatting a 10x influencer or… Read More »Are Your Running Vanilla Marketing Campaigns?
A number of years ago I had a colleague with a wealth of business experience – they had knowledge of Law, HR, Operations and smatterings of more. They were a trusted advisor to business leaders as a consultant. The challenge was ‘everyone’s a consultant’ so how could they stand out and differentiate themselves in a crowded space? Over a beer we were ‘namestorming’ and I suggested “The CEO’s Consigliere” By… Read More »When Your Real Estate Investing Expertise Cannot be Branded
We have all seen them. The toady, slimy, sleazy characters on TV or movies, sucking up to the boss. Think Dwight in The Office. But let’s be honest with ourselves, in real estate investing we could be labelled toady too. I know sometimes my propensity to people please could be construed differently. – When we fawn over a local celebrity, keynote speaker or someone with a few thousand Instagram followers,… Read More »Does Being Toady Damage Your Brand?
Indissoluble In a world of exaggerations, fake news and bare-faced lying can the phrase “My word is my bond” carry weight or worth anymore? For something to be indissoluble means it is incapable of being annulled, broken or undone – what we used to mean by ‘my word is my bond’ but now requires us to have contracts drawn up, witnesses present and perhaps even recordings made. Just look at… Read More »Is Your Word Your Bond?
The older tradition of changing your name after marriage is not one that is so readily followed today, probably for a number of reasons. I have had a number of clients who have successfully built their professional reputations under their maiden name and kept that professionally after marriage. Using their married name in more personal situations or for legal or financial reasons. However recently a client had the added… Read More »How to Handle a Name Change AND Maintain Your Personal Brand
May Marketing, Motivation and Meaning by Paul Copcutt It may already seem like an age, but realistically we are at the beginning of one of the most disruptive events we are likely to experience in our lifetimes. We have a whole new appreciation for the people we live with, work with, buy from, depend and rely on. Marketing Like me, you have probably been asking yourself similar questions; When can we broach… Read More »What’s Important Right Now?
I have been reluctant to send out a newsletter over the last few weeks for a number of reasons, mostly revolving around a lack of confidence. Mine Yours Business Governments Countries The Human Race Like many of you, I have been looking at and trying to figure out how to adjust to the new landscape, so I certainly understand we are all going to be in very different places right… Read More »Is it a Mayday or May Day?
After LinkedIn made the change a couple of years ago to only showing the first few lines of what was the Summary section and is now called About, it really started to reduce the impact that section had on your profile and your personal brand. It left little opportunity to tell your story. Well, some good news, you now have an opportunity to tell your story through something they are… Read More »New Opportunity on LinkedIn to Showcase your Personal Brand